Casey Rousseau wrote: > Sunny Han wrote: >> What's wrong with the word Dzur? > > The concern was that it could cause salespeople (at the wholesale > level) to be self-conscious enough about the pronunciation to hurt > sales. > > Steve explained it on the list > http://dragaera.info/mailinglists/archive.cgi?1:mss:1581:200208:eciobmklmihb > eejeejnm, and > http://dragaera.info/mailinglists/archive.cgi?1:mas:1593:jmikhcjlblbeaehdlee > p > > or if those urls get mangled, http://tinyurl.com/2ewrm and > http://tinyurl.com/3cwtl > The marketing guys didn't suggest the change. Patrick suggested the > change. He's an editor, and someone in whose judgment I have a *lot* of faith. Editors do make mistakes. Fortunatly if this is one, it has a small cost. > I agree--those who have been reading all of my books for twenty years will > not have a problem. New readers might. And sales staff will, and that > will have an effect on how hard they push it. Not a deliberate effect, > but... "We also have the Enchantress of GH, DH, DZ...uh...a new Robert > Jorden book." Us long-time readers aren't any better at pronouncing Dzur than are salesclerks. But it doesn't matter, whatever they say works well enough.