Shannon Wimberly wrote: >> An aside: My gaming merchandizer husband tells me that in the >> promotional sense, swag is actually an acronym. It's short for >> (S)hit (W)e (A)ll (G)et. It took a moment for me to adjust to the >> idea of swag as something I would actually pay for. We're awash in >> promotional swag at my house. Anyone want a Playstation pen? How >> about a box of them? Old words often acquire acronymous definitions (For Unlawful Carnal Knowledge). IBM turned the word spool (as in spooling a print job) into an acronym. But entomologists disagree with these.