Casey Rousseau wrote: > >Howard writ: >> Stephen King asks for $1 advances. He can do this because ... >[snip] > >...his books would be snapped up by the booksellers without the >publisher spending a dime on publicity. > > > As I said though - his advance has nothing to do with it. Whereas most authors find great advantage to having a publisher that is willing to spend money on the best cover, to have a very large print run, and to convince booksellers to predominately display the book. Not to mention getting it on Oprah. The publishers are much more likely to do this when they have already spent money on a large advance. They've already committed to the book.