Chris Olson - SunPS writes: > logos are pieces of cororate art designed to make you quickly recognize > a company or product. Anyone know the etymology of this word (logo)? I'm curious, as I'd first guess the (Greek?) "logos" (science, study), but that doesn't make sense.... "logos" also means "word". My estimation is that the name of the company was stylized in a recognizable manner. Now "logo" comes to mean any identifying sigil or icon. More semantic drift... what fun. rone -- "Alan Alda's all we are." - Kurt Cobain