> It is not about the reader. It is about the salesman for the publisher, > "taking a lunch" with the B.Dalton buyer, and showing him the new catalogue. > And saying, "And then we have the Enchantress of z...the Ench...the > thingie...a new Terry Brooks novel that I'm sure you'll love." > > That's an overstatment, but, as it was explained to me, it is likely to have > a small but real effect on how excited the sales staff is about the book. I > was told, "If this is important to you, we can keep the title. If it isn't > important to you, consider changing it." It isn't that important to me. > as a retailer i can understand how important it is to have the average clerk behind your product. if you can get 1 clerk out of 100 to say 'hey this brust guy with this book x, is good stuff" you will sell 10,000 more books over the course of a year. so having joe schmoe the clerkboy being able to pronounce your title and not come off as a drooling mouth breather is pretty important.. andy breaths through his mouth as much as possible, just to drool on his neighbor.