>But nobody is going to walk past a book called _Jhereg_ and say "I've always >wanted to read about that", unless he's already been sold on the series or >author. The title is meaningless to new readers. > > > > Peeking out from my usual lurk, I have to chime in here and say that it definitely caught my attention when I first saw it years ago, as did the 'dragon' on the cover (this was before I came to the realization that a dragon on the cover, or the word 'dragon' in the title, virtually ensures that there will be no dragons in the book). These are fantasy titles we're talking about--virtually -none- of them mean anything to new readers. Noah "At times one remains faithful to a cause only because its opponents do not cease to be insipid." -- Friedrich Nietzsche