An aside: My gaming merchandizer husband tells me that in the promotional sense, swag is actually an acronym. It's short for (S)hit (W)e (A)ll (G)et. It took a moment for me to adjust to the idea of swag as something I would actually pay for. We're awash in promotional swag at my house. Anyone want a Playstation pen? How about a box of them? Johne Cook <johne.cook at gmail.com> wrote: On Wed, 8 Dec 2004 12:28:20 -0800 (PST), Jerry Friedman wrote: > > On Tue, 7 Dec 2004, Johne Cook wrote: > > > > > And there you have it. What swag would you like to see? > > I'm not familiar with this use of "swag". Is it a fan thing? > (The Internet is my only contact with fandom.) The Wikipedia comes to the rescue: http://en.wikipedia.org/wiki/Promotional_item "A promotional item is merchandise given away free of charge to the public in an effort to promote a business or increase interest or sales in products. In Silicon Valley these items are called schwag. Promotional items also are used in politics to promote candidates and causes. Examples of promotional items include corporate/organizational logo branded t-shirts, caps, keychains, bumper stickers and pins." When I used the word initially, I was going for the the vibe of "cool, theme-oriented stuff that would serve the purpose of amusing fans and promoting SKZBs books", cool Brustian schwag. : ) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . johne cook wisconsin, usa johne.cook at gmail.com / jcook at apostate.com http://www.phywriter.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . --------------------------------- Do you Yahoo!? Yahoo! Mail - 250MB free storage. Do more. Manage less.