Dragaera

SKJB / Dream Cafe' swag ideas

Wed Dec 8 12:40:48 PST 2004

On Wed, 8 Dec 2004 12:28:20 -0800 (PST), Jerry Friedman
<jerry_friedman at yahoo.com> wrote:
> > On Tue, 7 Dec 2004, Johne Cook wrote:
> >
> > > And there you have it.  What swag would you like to see?
> 
> I'm not familiar with this use of "swag".  Is it a fan thing?
> (The Internet is my only contact with fandom.)

The Wikipedia comes to the rescue:
http://en.wikipedia.org/wiki/Promotional_item

"A promotional item is merchandise given away free of charge to the
public in an effort to promote a business or increase interest or
sales in products. In Silicon Valley these items are called schwag.

Promotional items also are used in politics to promote candidates and causes.

Examples of promotional items include corporate/organizational logo
branded t-shirts, caps, keychains, bumper stickers and pins."

When I used the word initially, I was going for the the vibe of "cool,
theme-oriented stuff that would serve the purpose of amusing fans and
promoting SKZBs books", cool Brustian schwag.  : )
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
	                   johne cook
       	                wisconsin, usa
johne.cook at gmail.com / jcook at apostate.com
	           http://www.phywriter.com
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