Howard Brazee howard at brazee.net
Tue Feb 21 05:48:22 PST 2006


    February 18, 2006

      DVD Sales Push Serenity Over The Top

/Submitted by: Sevens/

<http://www.newsarama.com/forums/showthread.php?threadid=59843> is 
reporting that the combined sales of theater tickets and DVD sales has 
turned Serenity out of the red and into the black.

The total production costs for the Joss Whedon film was $39 million with 
a rumored advertising cost at approximately another $10 million making 
the total out of Universal's pocket at around $49 million. The total 
U.S. theater box office take was a disappointing $25 million with 
international theatrical sales fairing little better at $13 million 
leaving Universal in the red for a whopping $28 million when taking into 
account that studios receive around 55% of total ticket sales.

With that kind of red ink Universal and Whedon have been walking around 
with all their fingers crossed hoping that the DVD sales would at least 
allow them to break even and show the pic in the black, even if only 
marginally. And it looks like all the finger crossing has paid off as 
the latest DVD numbers look very encouraging. All DVD reports up to 
January 31st are in and it looks like over 2 million DVD's have been 
sold and VideoBusiness.com <http://videobusiness.com/>, an organization 
that tracks video rental information, announced that Serenity has made 
$9 million in DVD rentals alone.

The fact that Serenity has taken Universal out of the red and into the 
black is great news, but don't cheer too early. According to Universal 
execs it still may not be enough for them to wager on a costly sequel, 
even though Whedon brought this one in at $1 million under its original 
projected cost of $40 million.

So kids, perhaps, like Universal and Joss Whedon, we need to start 
crossing all our fingers for a sequel and maybe, just maybe, like the 
studio coming out of the red, Serenity Part 2 can come out on the big